Written by the Treasureguide for the exclusive use of the Treasure Beaches Report.
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| Broken Horlick's Malted Milk Bottle Find. |
This is what I call an "almost." It is almost a great find.
I went out on a little bottle hunt Friday and found the Horlick's malted milk bottle shown above. Too bad it is broken, but still, it is a nice little piece of Treasure Coast history. Of course, it would have been a lot nicer if it was in good condition.
One nice thing about it is the amount of information available. I found a very good report on the company.
Born in London in 1844, James Horlick and his brother, William (1846) eventually
became the founders of Horlick’s Malted Milk. James became a licensed chemist (pharmacist)
in 1869, the same year William migrated to Racine, Wisconsin. James worked for the Mellin
Co., making infant food before joining William in Racine in 1870. Three years later (1873), the
brothers formed the J&W Horlick Co., a Chicago corporation, to promote the dried baby food
formula – called Horlick’s Food – developed by James (Bay Bottles n.d.; Grace’s Guide 2018;
Horlick 1937; University of Wisconsin 2016).
he brothers returned to Racine in 1875, where William added milk to the vacuum dried
formula and patented the firm’s Malted Milk (Patent No. 278,967) – a sterile powder for use by
babies and invalids – on June 5, 1883. On February 2 of that year, the brothers dissolved the
original partnership and formed the Horlick’s Food Co. (Racine Journal Times 2/2/1883). The
brothers received Trademark No. 14,856 for “Malted Milk” and for “M.M.” in a circular logo on
October 5, 1887. The “M.M.” was produced in a strange font the looked almost like lower-case
letters. Although we have not discovered a first use
declaration, it was almost certainly in effect earlier, possibly as
soon as 1883 (Figure 1). One of the most dramatic moves of
the firm was to promote the product to soda fountains, where it
became the “Malt” or “Malted Milk Shake” – a drink in great
demand in the U.S. during the first half of the 20th century.
James returned to England ca. 1890 to establish an office in
London at 39 Snow Hill Rd...
Here is the link for much more about the company and their bottles.
If I study that document, I think I should be able to come up with a decent date range for the bottle.
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A glancing blow of the extreme winter weather affecting much of the mainland United States is forecast to arrive on the Treasure Coast, bringing wind chills in the 30s and low 40s over the weekend.
Although the cold front would lead to what meteorologists said would be “noticeably colder” temperatures, forecasts show a quick warm up with a rapid return to the upper 70s next week...
Here is the link.
Front to bring 'noticeably colder' temperatures to Treasure Coast; Wind chills in 30s, 40s (msn.com)
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Sherman's Neckties - alternatively known as Sherman's Bowties, Jeff Davis's Neckties and Sherman's Hairpins - were tactics employed by the Union Army during the American Civil War to dismantle railways. Named for their creator, Maj. Gen. William Tecumseh Sherman, these strategies aimed to undermine the strategic and economic warfare capabilities of the Confederacy by specifically targeting the enemy's railroads...
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As the Civil War approached its conclusion, the Union sought a method to cripple the Confederates, identifying their vulnerable point in the form of limited iron supplies and foundries. In the summer of 1864 during the Atlanta Campaign, Sherman issued orders for the Union Army to focus on dismantling the enemy's rail systems to sever Confederate troops from their crucial supply lines...
Here is the link for a lot more about that.
Sherman's Neckties: The Ingenious Union Tactic That Delayed the Confederates for a Month (msn.com)
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So a 4 - 5 foot surf coming to the Treasure Coast soon, and north swells, so you might want to check out some spots.
Good hunting,
Treasureguide@comcast.net
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